DoubleTree Hilton Campbell Centre

American Advertising Federation Dallas (AAF Dallas) has scouted the best in the business for an expert panel to discuss the many ways programmatic advertising is changing the way we think about media. Now more than ever, advertisers are curious how programmatic advertising – which uses software to tailor advertisements for individuals or specific demographic niches – can enhance their campaign efforts.

Founded in 1908, AAF Dallas is nearly 1,000 members strong and is affiliated with the 10th District of the American Advertising Federation, part of AAF’s national network of more than 200 ad clubs and 40,000 professionals.